Friday, September 7, 2007

Disney Adventures to Quit Publishing.

From IMDb (like 2 weeks ago):

Despite a 17-year track record, circulation over 1 million, and a 4.6 percent rise in ad sales over last year, Disney announced Wednesday that it will halt publishing Disney Adventures magazine following the November issue. (The current issue has -- what else? -- the cast of High School Musical 2 on the cover.) Advertising Age said that the company wanted "to better focus resources and maximize long-term growth potential through new magazine and book initiatives."

This is really depressing. 17-year track record indeed. I was there since day one. I didn't have that first issue with Rick Moranis on the cover (November 1990), but I believe I had the second issue with Candace Cameron on the cover (December 1990). It had everything a boy could want; comics, cool articles, interviews, movie news, engaging stories, and just a lot of fun Disney shit. This magazine was a major part of my childhood. What's weird is I have no idea when I stopped reading it. I tried to find a cover gallery online to refresh my memory, but no one seems to have taken the initiative to build one. I did come across a shot of a cover from 1997 with Batman & Robin on it. That looks vaguely familiar. Is it possible I was still reading it in 1997? If so, that must have been when I stopped, cuz that was the year I entered high school, and I'm pretty sure I wasn't reading no Disney Adventures in high school.

After I found out that it was going to stop being published, I picked one up at the supermarket checkout and leafed through it for like ten seconds. What I saw was heartbreaking. The magazine was not even a shadow of its former self. It was thin and printed on cheap newsprint and filled with inane bullshit. What happened to the fucking awesome children's literature from my youth? I guess it doesn't matter that they're taking it off the shelves if it's already dead anyway. This turned out to be depressing on multiple levels.

Another magazine I used to read was Nickelodeon magazine. That was a genuinely brilliant magazine when it first started being published in 1993. I challenge anyone who doesn't believe me to check out some of its first issues and tell me you wouldn't orgasm over that shit as a kid. It was really quirky and filled with lots of irreverent humor. But I remember consciously deciding to stop buying it after it became a commercial piece of shit clone of every other stupid magazine in the world. Kinda like Nickelodeon itself. To quote that douchebag maƮtre d' from Ferris Bueller's Day Off... I weep for the future.


1 comment:

Ben said...

I remember that Full House edition! I used to read the shit out of that magazine. I think that I had a subscription. Very sad days indeed.

Welcome back to blogging.