Every time I go to Baja Fresh, I take my receipt and fill out a feedback survey online. At the end, it gives me a code to put on the receipt that will give me $2 off my next meal at Baja Fresh. They put in the discount before calculating tax and all that, so I'm really saving slightly more than $2, and over time, it really adds up.
Anyway, at the end of the survey, they ask some classification questions such as gender, income, and age. Under age, they have a series of multiple choice options, and I always click on 18-24. But my birthday is tonight at midnight, so from now on, I will have to check off the next option, 25-34. This is the only place where I've seen this age so categorically defined as the milestone that marks the entrance to a new decade. Like, when you become 30, that is the beginning of your thirties (or the end of your twenties). But Baja Fresh has redefined the very stages of my life. Am I in my thirties now? Or am I just starting my twenties, and I won't hit my thirties till I'm 35? Baja Fresh has seen our reality, and they want no part of it.
I think in the end, what they have achieved is something that will make people in their late twenties feel old, and people in their early thirties feel young. Do we need this?